Who we are
The Better Behavior Foundation was created to develop policy recommendations and business opportunities that encourage pro-environmental decision-making using existing tools and infrastructure.
Samantha Vroomen
Cofounder & Legal Counsel
Craig Fellers, Ph.D.
Cofounder & Research Lead
Stefan Omelchenco, Ph.D.
Researcher & Climate Scientist
Arthur Rand, Ph.D.
Researcher & Economist
Contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!

